Concept Design

Included in this post:   Character (sketches + finals + CU) Environments (Initial ideas + thumbnails + digital pieces) Pre-Pro/ Pre-vis (First attempt + actual storyboard + animatic) Sketches for still media products (poster, illustrations)   Character   When first thinking of my character, I wanted to experiment with body type and style. I didn’t know whether I wanted to have a simple little cartoon girl or some mystical angelic painter boy and these initial sketches show how I was trying to decide. However, a consistent image of hair blowing in the wind, and a beret kept popping up in […]

Target Audience

Similarly to my fantasy brief, and to make the most relevant and useful work for the client, I will talk about the audience that I want to target and why. A target audience is a specific group of people with shared characteristics who will most likely be interested in a product or service. It is important to identify and cater to a target audience because it is impossible to reach everyone at once, so narrowing your focus to a core group helps with crafting a marketing strategy that appeals directly to the type of consumers who are most likely to […]

Generating Ideas

For this brief, I want to choose an idea that will resonate with young adults who have a deep passion for similar things as me. I feel that in order to translate the idea of being a part of a culture or just understanding one well, I have to do something that speaks to my soul and links to the cultures I am part of so that a community can be represented and we as a group of that specific culture can feel a bit more understood by others. I want this project to glimpse into something meaningful and beautiful […]