With my branding and advertising project for the rebrand of the McLaren Formula 1 Racing Team, I also needed to create a health and safety poster to present the rules and caution that should be taken around the trach to guests. As this is an event that hundreds of thousands of people attend it is crucial that safety is a priority for both drivers and fans therefore in my poster I want to make rules that apply to both around the pitlane and around the stands.

I began by looking at other health and safety posters for inspiration but found that a lot of them were overcrowded with words.

Posters like these are good in working environments like offices where people have time to read them and be up close to them however in an environment like an F1 race people are not going to have time to read something like that because of how small the words are not everybody is going to be able to see this, they are not going to care too much as there are more exciting things going on around them than reading a page filled with words and is also rather guidance than rules so not everybody would follow this.

For my health and safety poster, I wanted to keep it as simple as possible and make sure everything stands out so it can be read from a distance. I used a dark grey background below a large white font in san serif so it can be easily seen and read with nothing fancy around it. To separate the rules between the pitlane and around the track I used the Monaco track so it shows the rule sheet is specifically designated to F1 and people may also be more inclined to look at it. Additionally, to also stop my poster from looking too boring, in the places where there is no text I have included colour gradients for example in the trach and in the cars I placed them around the corner of the poster to again keep it from looking bland and uninviting to look at.