Advantages of Sketching– Sketching helps you extract numerous ideas quickly and be creative, experimenting with different ideas before entering into a graphics editor starts designing the official look and feel. Presenting your ideas helps you by saving time in the long run, especially with client work.

Today I was given the option to use different brand names and create my own logo, I chose a brand called Blue Turtle. I made 3 design sketches of what this logo could look like and used various ideas to portray the energy drink brand.

Sketch 1

With this image, I like that I have kept with the theme of water and the repetition of the water droplets as these are associated with a turtle and it is in water. Despite this, I wanted to include a turtle into my work and have this as what the customer associated my brand with and its name, not just the water droplets.

Sketch 2

With my second sketch I incorporated a turtle lying on its front and put Blue Turtle in the inside of it, what I like about this design is the turtle takes up the majority of the image. However, what could be improved in this idea is the placement of the text and the position of the turtle as the name of the can is very small and doesn’t stand out which wouldn’t help with catching a customers eye and making them want to buy it.

Sketch 3

With my final sketch, I changed around the placement of my text which I like and the positioning of the turtle to the middle so it is the first thing the consumer will see when picking up the can. With this sketch, I tried to bring in the idea of placing cans around the turtle as I wanted my drink to have the tagline of it being environmentally friendly, however, by the end of me drawing this, it came across that my can looked as if it were portraying this in the opposite manner so I decided not to use this idea in the end.

By sketching out my ideas I could maximize my knowledge of what I wanted my final design to look like and how to make it look most interesting. After sketching my three designs I went into Adobe Illustrator to start designing my logo digitally and start to add colour. In the end, I incorporated my first and second sketch and the placement of my title in the third together to create my final design. I wanted to use a colourful background so when on a can the logo stands out and looks fun making people want to buy the drink, it helps it stand for what an energy drink does, gives you energy.

To create this design I used the gradient tool to create my multicoloured background and used the colour bar to edit the colours and where they would fade into each other. Adding another layer, I put a water droplet effect on the top of my multicoloured background and added a turtle on top of this to represent the turtle beach. Finally, by going on defont I found the font that represented the name ‘turtle beach’ the best. I wanted to find a handwritten font that looked grunge, after doing this I spread the font in half so I would not have any empty space. I changed the name to Turtle Beach as this is what I believed suited the name of my brand better. Finally, I added a teal stroke around my text of 0.5pt to finish my design.