Alex Trochut

Alex Trochut is a Spanish artist, graphic designer, illustrator, and typographer born in Barcelona in 1981. He completed his studies at Elisava Escola Superior de Disseny in Barcelona and worked in Spanish design studios before he established his own design studio and relocated to New York City.

He has developed his own intuitive way of working through his design, illustration and typographic practices. His typography functions on two hierarchical levels, the first being the world we see and reading comes second. As a designer Alex focuses on the potential of language as a medium, pushing language to its limits so that seeing and reading become the same action and text and image become one united expression.

He has worked for multiple clients ranging from Katy Pery, Coca-Cola, BBC, New York Times, British Airways and many more.

Some of his work

What I like about Alex’s work is his creativity, with his design with Puma he has used the laces to write his words and the colours on the shoes are associated with the colours of the flags in those countries. He has done a similar thing to his work with McDonald’s for the big mac, using the colour that should be the beef patty with a ribbon effect to write the words where the beef patty should be so you are looking at the image whilst also reading it which I think is really genius.