Wolff Olins

Founded in 1965 they have worked in technology, culture, retail, energy and utilities, media and non-profit. They are based in London, New York City and San Fransisco and founded in Camden Town, London by designer Michael Wolff and advertising executive Wally Olins.

It is a British advertising agency and corporate identity consultancy that has worked with brands such as GSK, Google Workspace, TikTok, Uber, McKinsey and Company, and Tesco. They help create transformative brands that move business, people and the world forward. Wolff Ollins work closely with brands to reach the result that both are happy with which they have their strategy for.

Through this you can see how they have worked with so many brands, they build great relationships between themselves and the client to achieve exactly what is asked.

Some of their Branding Work

They have worked with a vast variety of companies and each brand has a different design and approach to it which I like as they all have their independent styles.

 

Branding and Advertising Case Study

One of the brands the company has worked with is Tik Tok which I am going to be doing further research into. The target audience of this brand is teenagers t young adults who we see mostly using this app.

In their rebranding, they use a simplistic style where they place the creators same in the centre of the page with an image of the person behind this. They have used this throughout all of their advertisements using consistency so the brand of ‘TikTok’ doesn’t need to be written because it can simply be recognised through the syle after seeing it so much which is very smart advertising.

What I like about the branding examples is that the advertisements aren’t overwhelming and arent covered in writing they are simple phrases with a preview of the video with the brands’ colours in the background. When an advertisement is covered in words someone is less likely to read it but with something like this it gets the point across swiftly and grabs attention.

Something I don’t like about this branding example is it doesn’t work on something that isn’t digital, on all the examples that have been displayed by the brand they have either been on a digital billboard or a phone, these wouldn’t work on posters or paper billboards and these are not digital so I do not know how the brand would approach this.

The final pieces are showcased on the app and on billboards around the country which is something I could use for advertising, for example, displaying my work on an Instagram page or my posters on a digital board however I would also want to animate them to grab peoples attention further.

Comparing this rebrand to another one on the internet we can see this ad is a still image with still few words but has a more graphic, stylistic look to it using different tones and shadows. In my opinion, this is an ad which would and has caught my eye more because of the expansion of colour and futuristic look to it, it still isn’t in your face and by simply clicking see the report you give yourself your own choice to read more instead of being forced to. You can also imagine how this could be made to digitally move like the tik tok brand which would also work in his brand’s favour.