Kingdom and Sparrow are a branding design agency based in Falmouth, Cornwall in the UK. They pride themselves on being unique and using that to make them stand out in the market.
Founded in 2012, they have now grown to be one of the largest branding agencies in Cornwall with 2019 being its biggest year to date.
They are regularly nominated for awards, in particular the World Branding Design Awards.
They have worked with brands such as Maison Du Vin, 58 and Co, 8Track Spiced Rum, Mission Coffee Works, Alt Co and many more.
They are a branding and advertising company that mainly aim towards adults which can be seen through their numerous clients being with alcohol companies and having their design worm being very adult orientated.
In the cans they have used different tones dependent on the flavour of the drink keeping a clean and sleek look. They also keep their showcase of their products sticking to the theme of the product they have branded with for example with alcholic drinks company has been presented with lemons and sunglasses with a yellow stand to keep a summery theme and uplifting.
What I like about the design that Kingdom and Sparrow do is each design is different depending on the brand. Some have a more retro design and some more modern, some more fun and some more classy. I also really like their way of advertising for example in the photos included where we see the monsters holding the cookies as that is the character of the brand.
Looking at other rebrands similar to this I looked up other drinks bevergages that have had a rebrand and I found Sound.
This rebrand caught my eye because of the drastic change in colour between the old and new. In their rebrand they have completey changed everything, which in my opinion was very much needed because of how dull it was before. When comparing this rebrand to ones of Kingdom and Sparrows we can see they put in some more effort into the showcase of their products which can make a very big difference to if people will buy the product. Although I really like the redesign of this product I believe that Kingdom and Sparrow do advertise their products better.