Ident Brief- Background Research

What Is An Ident?

An Ident– A short sequence shown on television between programs to identify the channel.

Task- Brainstorm a list of channels you regularly view content

TV Channels

ITV

MTV

BBC

Channel 4

Channel 5

Nickelodeon

Adult Swim

Cartoon Network

Film 4

Dave

Background Infomation on Channels

MTV

The channel began as a 24-hour platform for music videos and debuted at midnight on August 1st 1981 with the broadcast of “Video Killed the Radio Star” by the Buggles. It became so popular in the 80s, 90s and 20s that if a song was played on MTV it was almost guaranteed to become a hit for the artist. Its most popular video to air on the channel was Michael Jackson’s Thriller in 1983 which was a breakthrough as the channel in its early days faced criticism for an almost complete shutout of Black artists. Its target audience is older teens to young adults as it mainly plays the songs that are trending at the moment which also mainly aims toward young adults as well. After its success in the music industry, in its later years, MTV also started broadcasting reality TV shows which also seemed to become a hit with its most popular show being MTV cribs where celebrities would give tours around their house giving them an insight into their lives to the public.

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Adult Swim

The channel frequently airs adult animation features, mockumentaries, sketch comedies and pilots. It was first launched in 2001 as an alternative channel at night when the primary audience of the cartoon network, younger children, would go to sleep and the new target audience became adults. Adult Swim is known for its sexual themes, nudity, strong language and graphic violence and has created popular shows such as Robot Chicken, The Eric Andre Show and Rick and Morty.

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Channel 4

Created in 1982 Channel 4 is the UK’s biggest streaming service and stands out from other channels through its purpose of representing unheard voices, challenging with purpose and reinventing entertainment. Its purpose was to provide a fourth television service to Britain in addition to licensed BBC one and two and the singular channel of ITV. In 2010 the channel was extended to Walesa and became a UK-Wide television channel. The channel grew so vastly it became cooperation and created more channels consisting of; Film4, E4, More4, 4Music and 4seven. The Box Plus Network. They have said themselves that their target audience is 16-34-year old’s. The most popular shows made on channel 4 is The Inbetweeners, Peep Show, Gogglebox, Skin, Fresh Meat and the IT Crowd.

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My Chosen Company

For my chosen company I will be doing adult swim as I would like to use popular characters from their programmes such as Rick and Morty and have these characters ripped in half to reveal the name adult swim.

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