What is an Ident?

A short visual image is employed between television programmes that work as a logo to locate the viewer to the channel.

What is the purpose of an Ident?

It is a way to introduce a movie or a channel to make it known what it is and who has made it. It is a way for the brand to make a name for themselves and something an audience can become familiar with and recognise through the ident.

MTV

 

To stay on brand, MTV creates cartoon characters that are dressed funky in vibrant colours dancing to a beat to show that it’s a music channel with upbeat modern music hence the vibrant colours will mainly appeal to the younger audience.

ITV

 

To stay on brand ITV uses repetition in their idents to keep consistency. Across their multiple channels, the brand keeps a clear white background and uses the dot in the ITV as the focal point of the ident. As it is the only point in the letter that doesn’t link together with the word so uses this to start off the animation. As there are 6 channels ITV also has an icon that brings all these channels into one as each channel is assigned a colour, doing this makes it clear to the audience that these channels are tied in together keeping it on brand.

Universal

Universal stays on brand by also using consistency and using this opening ident across every one of their movies. By doing this, the audience has become so familiar with the ident and watched great movies coming from universal that when they see this ident they are reminded of the great movies that have come from it creating high expectations when they see this ident.