What Does It Mean If Something Is Transferable?
Transferable- If something is transferable, it can be passed or moved from one person or organization to another and used by them.
Brand designs will often transfer to lots of different products to remain ‘on brand’ this meaning they carry the same tone of voice and often the same design elements will be carried as well including colour, patterns, font etc.
Why Are They Important?
They are important as they make a brand stand out above the rest, keeping designs consistent make them recognisable to the customer and easy to find above the rest, if you make your design visually appealing people will be more inclined to buy it. Your design is the first thing a person will see when they buy the product so you need to make a good first impression, if the consumer likes this product and you use the same design the customer will feel more inclined to buy it because of their good experience with the brand before.
Apple is a great example of this, they have a sleek design that is recognisable without a logo because of their consistent transferable branding over the years.
Task- Create a logo for yourself made out of your initials
My Logo
To make my logo I wanted to use a retro-style font that linked my letters together, after browsing for different I found a font that I liked and believed suited the brand identity I was going for. A problem I ran into however is my letters did not link in together so using the pen tool I began to draw to link these letters to each other. To begin with, I had to find a way to link them into each other making it look like it was all done with one line, this meant I had to move the letter D downwards a bit so the line that goes through A would directly link into the top of D. Here is where I began to use the pen tool to fill in the awkward gaps where my letters showed that they were not meant to join in the way I had made them, I filled the outlining of my pen tool shape in black and my letters now appeared to slot into each other perfectly. Finally, as my logo was looking a bit bland I decided to add some white lines into my letters to add more character and make it more unique, many other people could have ‘AD’ as their logo but this would help in making my logo more ordinary and distinguishable above the rest.
Task- Download some mockups and apply the logo you have made to them
Using mockups I had found off the internet I attached my logo to them to see what my logo would look like in the real world and attached them to different materials. This gives me a better idea of where my logo is best suited, the size of the font I’d use on different objects and if I were to change anything if I were to place it on different things.