What is Primary Research?
Instead of relying on data collected from previous studies, primary research aims to collect data directly. This method allows researchers to analyze the data in order to identify areas of concern.
What is Secondary Research?
This method involves gathering and analyzing existing data. The data collected is then summarized and analyzed to improve the overall effectiveness of the study.
Quantitative- The process of collecting and analyzing numerical data
Which of the following do you prefer…
What is your age…
Which of the following are your favourite…
Qualitative- Involves collecting and analyzing non-numerical data
What do you think about it…
What is it like…
How would you…
- What supermarket are you most likely to shop at to buy a can of soda?
- How many fizzy drinks do you drink in a week?
- Of the drinks listed below, which would you feel most inclined to buy?
4. Do you prefer bolder more artistic packaging or a plainer more simple look to the packaging of a soda can?
5. What is the most you would pay for a can of soda?
6. Do you prefer processed flavours in soda cans or natural flavours?
The link to my conducted survey featuring the questions from above:
https://www.surveymonkey.co.uk/r/NT2JBFC