Different genres and styles are used to reach different consumers, this is why style is critical as it is dedicated to the aesthetic of the work.

• Style from the 1920s-30s
• Seen in fashion, decorative arts & architecture
• Successor/reaction to the Art Nouveau movement
• Inspiration from cubism, seen in geometric patterns
• Imagery based on plant forms
• Drew from the modern architecture of Bauhaus
• Use of gold –luxury glitz & glam