Formal Element- Tone

Tone is an essential element in graphic design and is defined as different shades of colour by adding neutral tones or altering the hue of the colour. Using tones can make a basic palette more interesting and aesthetically pleasing.

Task- Create a tone technical sheet using a logo of choice

Disney plus uses tone in their logo to show the action of the plus falling into place like a star which is a clever way to use it and add different colour tones to the logo. By looking at the different colours in the line you are almost drawn to follow it down as the colours change which shows the way the logo is grabbing and intriguing something a logo must be to interest customers.

Expressionism

This movement started in the late 1800s- early 1900s and takes inspiration from Cubism, Surrealism and Dadaism. Its main focus is on the expression of emotion, meaning and experience. It was particularly popular in Germany, and Berlin (post ww1) and was communicated through distortion, fantasy and exaggeration. It uses a variety of textures and tones, a build-up of brush tones to make texture and the use of shapes and lines to make recognisable figures. Color, in particular, can be vivid and non-naturalistic in expressionist art; brushwork is often loose, and paint application is abundant and textured. Expressionist art is often emotive and mystical in nature. It can be considered a continuation of Romanticism. It may be said to start with Vincent Van Gogh and then form a major stream of modern art embracing, among many others, Edvard Munch, fauvism and Henri Matisse, Georges Rouault, the Brücke and Blaue Reiter groups and the neo-expressionism of the 1980s.

Task- Produce your own expressionism inspired illustration using software

 

For my recreation of Expressionism I have decided to use the landscape of the Statue of Liberty as my place to produce my illustration. I began by placing my image into photoshop and lowering the opacity, I then added another layer which would be the layer I would be using to paint. Using a wacom tablet I began to paint over the image using the ink dropper tool to get the most accurate colour match and then using different tones of these colours to blend in and follow the codes and conventions of expressionism. After placing these colours in roughly I then used the smudge tool to blend all these colours together to give it the look of a real life painting.

I continued to do this with all of the other sections in the picture and  when finished, attempted to smudge all the colours of the sky together. For the Statue of Libery I did not smudge it around as it was the piece that is made to grab attention and be the ‘centre piece’ despite it not being in the middle it is the thing that is supposed to stand out the most above everything.