Infographic Illustrations 

By using the shape tool I was able to create my own first aid and danger sign regularly seen in the works of Health and Safety.

Swiss International Style

The main ideas behind the swiss style movement are simplicity, objectivity and readability. The movement was formed in Russia, Germany and the Netherlands during the 1920s and 30s and is a culmination of Russian constructivism, arts and crafts, photography, De Stijl and the Bauhaus. The style can be easily identified by its bold headlines, stark composition and minimalist approach.

 Swiss Style design includes:

• Grids
• Asymmetric layouts
• Sans-serif typography
• Precision
• Geometric abstraction
• Simplicity
• Objectivity
• Photography

                                   

The Swiss Style Movement believed that art should be balanced and precise. The first image shows what the style would not have approved on and the second shows what they would have as all the circles are the same size and lined up equally unlike the first where all circles are different sizes and spread unequally across the page with no order.

By following the rules and components of the Swiss International Style I created a poster advertising the Confetti College. By using a san serif font to keep it simple I spaced out my text and lined it up so it looked organised, not crammed together making it look busy as this would not follow the rules of the style. I used colours that similarly blended together and only used minimal colours to keep it minimalist. By using the shape tool I created a border around my confetti logo for my asymmetric layout as I only did this on one side of my poster. I chose a minimalist font to make my headline bold, doubled up on the text lowering the opacity on top of each other to achieve a bold yet simplistic look.

What I like about my take on the Swiss International Style piece is my use of trying to use all components that the style follows and keeping it as minimalist as possible whilst also making the poster look fascinating. If I were to change anything, I would try to find other fonts that are also san serif that represent the college better eg; more modern and digital.

After researching and experimenting with this style I really like how clean the results are after using it. It shows that even by using minimal colour and adding lots of effect to a poster, a message can still effectively be shown and grab the consumers attention.