What is Fillmore?

Fillmore auditorium was opened in 1965 by Bill Graham and was a legendary music venue, epicentre for rock n roll. To advertise they used iconic psychedelic gig posters to show their acts such as Jimi Hendrix. Each concertgoer was given an iconic poster when leaving a gig, they were a visual representation of the music that was played at the Fillmore.

Task- Create a mood board for inspiration that contains 3 Fillmore posters with annotation. 

Task- Pick a music artist and create a Fillmore-inspired poster.

For the creation of my Fillmore poster I have used the artist Tyler The Creator, I have chosen this artist and this album because he is a modern artist and I wanted to use the same colour scheme from the original album cover and convert his into a retro Fillmore poster.

To begin with, I used the pen tool to outline the subject of the image which in this case was Tyler, after this, I removed the background so I was left with a blank canvas to work with left only with the subject of my poster. To make the background I use the smudge tool to blend the colours I had added to create a swirling motion starting at the centre behind my main image. I used the ink dropper tool to get similar colours that are already used in the original album cover so I could stick to the original theming but add a Fillmore twist. Finally, for my font, I used an array from san serif to serif, for the name of the artist I made it the largest piece in serif so it would be the first thing to grab attention and add a mixture to the poster showing a bit of craziness. For the location of the concert, I changed the font to san serif to show its informality of it and used a font that looked like a handwritten pen to add more to the mixture. As well as all of this, I made the colour of my fonts neon colours and colours that contrasted between the fill and stoke so they didn’t blend into the background as well as also following the codes and conventions of Fillmore posters.

What I like about my poster is me still trying to keep to the original theming and use the colours from the original to show the process between that and Fillmore but if there were something I were to change in future is I would fill the negative space in my poster. In the original, there is no negative space and there is something happening in every corner and space however in my conversion to the Fillmore there is lots of negative space, something that isn’t seen a lot in other Fillmore posters.