What is Genre: Genre is the classification of any media into a category or type, For example: horror, sci-fi, crime, action, drama, thriller and others. If the audience enjoys the theme of horror, they will usually enjoy other types of media related to the same theme, example: movies, games, books, etc. Conventions of Genre: In every genre, there are conventions. These are story elements that define each genre with formulas or structures to help define the reader’s expectations. There will be conventional scenes which form characteristic settings or periods, For example, Prehistoric, Roman, Viking, Medieval, modern day, tomorrow, urban or […]

who is Pat Imrie: He is a senior/lead VFX artist & teacher from Edinburgh in the United Kingdom. He has worked on many films like Fantastic Beasts, Avengers Infinity War, and Pacific Rim Uprising. what did we cover in his talk: Pat spoke about when he first discovered animation when he was 15. He got a free software disc from a magazine. His first animation was a bouncing ball. He started as a junior artist in 2007 where he spent 6 months creating UVs. He worked with industry veterans, after 18 months he left as a general artist. Recession in […]

Representation is how media texts deal and present with age, gender, national, ethnicity, etc. For example: a media text set in Scotland would have landscapes with ruined castles, misty mountains and haunting music to accompany it. Construction is the way a media text is put together. This includes editing and camera angles. In the fifth installment of the Harry Potter movies, at the beginning of the film, there is a scene where a dementor attacks Harry and a muggle. In this image from the scene, Harry is pointing his wand upwards at the dementor approaching him where the camera angle […]

expressions in animation are a fast way of creating animations that would be hard to do with keyframes. Alt then click on the stopwatch to add expressions “when you want to create and link complex animations, but would like to avoid creating tens or hundreds of keyframes by hand, try using expressions. An expressions is a little piece of software – much like a script – that evaluates to a single value for a single layer property at a specific point in time. Whereas scripts scripts tell an application to do something, an expression says that a property is something.” […]

Sound Music is used in films and tv because it creates an atmosphere around each scene and helps with the story telling. For example, fast paced music would be used in action scenes and slow melodic music is used in emotional scenes. Dialogue is used in films and tv because it tells the story, it also supports how the characters talk and sound. There are two types of dialogue, inner dialogue is when a character talks to themselves and outer dialogue is when characters talk to each other. Diegetic / non diegetic is used in films and tv as diegetic […]

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