In today’s lesson, we looked at target audience profiles; we looked at the demographics and psychographics of the audience what they liked and disliked. It is important to know who you are aiming your Fantasy Series for when you promote it. You should always conduct some sort of market research.
What is a Target Audience? It is a group of consumers that you aim your product at, who you intended the product to be for. A Target Audience Profile is a specific group of consumers that will best respond and respond positively to your product, based on their profile characteristics of demographics and psychographics.
- Demographics may include information such as gender, age, income, and marital status.
- Psychographics include personal interests, attitudes, values, desires and specific behaviours.
Here is what I looked at for my target audience for my brief:
I tried to appeal to a less broad audience and keep it to around the 15-24 age band; I thought men might find the fantasy more appealing as my two main characters are men and one of them is always at war, so there is violence and war scenes in the fantasy so I chose 80% male and 20% female. I aimed it at people that liked comics and fandoms, as I’m thinking that they might be interested in the fantasy genre and people that were not into real-life TV like the news and soaps.
We also looked at audience examples on this website: