Introduction
This blog post is dedicated to researching the ‘Client’ for this brief, VICE media.
Vice
Vice started as a punk magazine in 1994. Originally called ‘Voice of Montreal’, the magazine printed articles about music, art and drugs – topics that weren’t commonly covered by print publications. It was later renamed to Vice two years later in 1996, and since the 2000s has been expanding online.
Currently, Vice focuses on providing online content in the form of articles, videos, and other forms of digital media. They cover stories about arts, culture, drugs, global news and politics.
Vice’s Key Lines of Business
Vice has a huge, and ever expanding collection of shows, news columns, documentaries and social media channels – in order to manage all of these things, Vice is split into five lines of business. Those lines are:
- VICE Media – dedicated to Vice’s online media accounts, like their main YouTube channel and other related channels like Munchies and Noisey.
- VICE Studios – dedicated to full length documentaries.
- VICE TV – dedicated to VICE’s TV shows, and their US based TV channel Viceland.
- VICE News – dedicated to news about world events, technology, the environment and pop culture.
- VIRTUE – dedicated to… its hard to say. Their main webpage just doesn’t really say anything except marketing buzzwords. basically, they make NFTs and adverts for corporations.
Vice’s Target Audience
The main target audience of VICE is Millennials – the generation of people in their late 20’s to early 40’s, who were born between 1980 and 1994. This is because of the topics covered in a lot of their content – younger people don’t tend to be as interested in world news as older generations, and there is some topics covered by vice that include adult themes, like drugs or prostitution.
Conclusion
Over all, I think that the kind of thing I would like to make for my assignment would fit into Vice’s Media line of business. This is because I am planning on creating an animation that could be posted to Vice’s YouTube channel.